TestingEmail and callsIllinois, Ohio, Indiana, MichiganLaunched by priya@example.com
The test has 160 people. Pull more and its test size grows to hold them.
160 of its 160 people are not in HubSpot yet. The desk writes them after each pull, and catches up anyone missed each morning.
On: Smartlead emails within its schedule.
The secret the enrichment service's answers carry is not set: ENRICHMENT_CALLBACK_TOKEN (32 characters or more) is listed in .env.example.On: each person a pull or top-up adds is looked up for one.
The secret the enrichment service's answers carry is not set: ENRICHMENT_CALLBACK_TOKEN (32 characters or more) is listed in .env.example.Off: people wait for Enrich. Turning it on looks up the 160 never asked, then each person added.
The secret the enrichment service's answers carry is not set: ENRICHMENT_CALLBACK_TOKEN (32 characters or more) is listed in .env.example.Off: people wait for Enrich. Turning it on looks up the 80 never asked, then each person added.
Everyone with a valid work email is in the Smartlead campaign.Off: people wait for Send. On, each person is added the moment enrichment finds their valid work email.
Everyone with a mobile is on the call list.Off: people wait for Send. On, each person is sent the moment enrichment finds their mobile.
Plan
- Channels
- Email and calls
- Test size
- 200 people
Audience
- Hypothesis
- Ops leaders own the automation backlog and feel the engineering shortage first.
- Offer
- A dedicated automation engineer on a monthly contract.
- Audience
- Directors of Operations at 100 to 700 person logistics companies in the Midwest
- Kind
- Not said: planned before plans did
Search in Crustdata
- Titles
- Director of Operations, VP Operations
- Seniority
- Director
- Industry
- Transportation, Logistics
- Headcount
- 30 to 750
- Geography
- Illinois, Ohio, Indiana, Michigan
Counts current employer only; excludes staffing agencies.
Who it reaches is locked once its test batch is sent: the test measures it.
Kill and scale rules
Kill it if
- Under 0.5% positive reply after 300 sends
- Under 4% connect rate after 150 dials
- Bounce rate over 4%
Scale it if
- Over 1.5% positive reply after 300 sends
- Over 10% connect rate after 150 dials
- 3+ meetings booked from the test batch
These are checked every morning. A person makes the call.
Skills
- campaign-planner
- prospecting-search
- prospect-fit
- cold-email-copy
- campaign-qa
- smartlead-spintax
- cold-call-script
Planned with campaign-planner 2026.09.30.1 (trusted) on claude-sonnet-5-5 and prospecting-search 2026.10.01.2 (trusted) on claude-sonnet-5-5.
All skills