Killed · Crustdata

Robotics founders

Founders of seed to Series B robotics startups

KilledEmailUnited States, CanadaLaunched by priya@example.com

150 of its 150 people are not in HubSpot yet. The desk writes them after each pull, and catches up anyone missed each morning.

Killed: it sends no one, and its people are free for other campaigns.

Off: the Smartlead campaign is paused, and nothing is emailed until this is on.
The secret the enrichment service's answers carry is not set: ENRICHMENT_CALLBACK_TOKEN (32 characters or more) is listed in .env.example.
On: each person a pull or top-up adds is looked up for one.
The secret the enrichment service's answers carry is not set: ENRICHMENT_CALLBACK_TOKEN (32 characters or more) is listed in .env.example.
Off: people wait for Enrich. Turning it on looks up the 150 never asked, then each person added.
The secret the enrichment service's answers carry is not set: ENRICHMENT_CALLBACK_TOKEN (32 characters or more) is listed in .env.example.
Off: people wait for Enrich. Turning it on looks up the 150 never asked, then each person added.
Everyone with a valid work email is in the Smartlead campaign.
Off: people wait for Send. On, each person is added the moment enrichment finds their valid work email.

Plan

Channels
Email
Test size
200 people

Audience

Hypothesis
Robotics founders hire embedded engineers directly and answer cold email.
Offer
Embedded and controls engineers, placed in three weeks.
Audience
Founders of seed to Series B robotics startups
Kind
Not said: planned before plans did
Titles
Founder, Co-founder, CEO
Seniority
Owner or partner
Industry
Automation Machinery
Headcount
30 to 750
Geography
United States, Canada

Counts current employer only; excludes staffing agencies.

Who it reaches is locked once its test batch is sent: the test measures it.

Kill and scale rules

Kill it if

  • Under 0.5% positive reply after 300 sends
  • Bounce rate over 4%

Scale it if

  • Over 1.5% positive reply after 300 sends
  • 3+ meetings booked from the test batch

These are checked every morning. A person makes the call.

Skills

Planned with campaign-planner 2026.09.30.1 (trusted) on claude-sonnet-5-5 and prospecting-search 2026.10.01.2 (trusted) on claude-sonnet-5-5.

All skills